Gift & Loyalty Programs

Everyone loves a gift card. Did you know that more than 50 billion gift cards are sold every year?

Gift and loyalty programs offer a boost to businesses. Here are some facts and statistics explaining why:

Gift card holders:

• Spend an average of 40% more than the card’s value
• Make an average purchase of $59
• Average more than one visit to redeem the card’s value
• Redeem less than the full value of the card 86% of the time

This translates into huge benefits for your business:

• 54% of all retailers offer gift cards
• 15 – 17% of the card’s value is never redeemed
• You’re paid for your products, even before you sell them
• With no cash back, exchanges or returns don’t affect you
• Gift cards make up more than 15% of total retail sales
• Loyalty cards preserve customers and encourage more sales
• Loyalty and gift cards are like mini-billboards in your customer’s wallets

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“The ISD gift and loyalty program has worked really well for our eatery…  We saw a definite increase in numbers over the holidays that we could directly attribute to gift card sales.”

– Restaurant Owner